Intro
Intro
Chemistry is an AI-powered dating app designed
for individuals who want to build connections
through virtual AI dating before transitioning to real-life relationships.
Chemistry is an AI-powered dating app
designed for individuals who want to build
connections through virtual AI dating before
transitioning to real-life relationships.
Chemistry is an AI-powered dating app designed
for individuals who want to build connections
through virtual AI dating before transitioning to real-life relationships.
UX/UI, Visual Design, AI Tool
UX/UI, Visual Design, AI Tool
About
Duration
14 weeks
Jun 2023 - Sep 2023
Team
Esoo Park
Product Designer
Tool
Figma, Adobe Creative Suite,
Jira, Notion, Chat GPT
Challenge
The global dating app market was
valued at approximately $8.7 billion in
2023. However, major dating apps are
experiencing a decline in user
engagement.
The global dating app market
was valued at approximately $8.7 billion in 2023. However, major dating apps are experiencing a decline in user engagement.
Many users feel that dating apps
prioritize monetization over genuine
connections, leading to “swipe fatigue”
and dissatisfaction.
Many users feel that dating
apps prioritize monetization
over genuine connections,
leading to “swipe fatigue”
and dissatisfaction.
Overview
How might we reduce swipe fatigue and prioritize genuine connections on dating apps by introducing innovative matching methods and enhancing transparency in algorithms to rebuild user trust?
How might we reduce swipe fatigue and prioritize genuine connections on dating apps by introducing innovative matching methods and enhancing transparency in algorithms to rebuild user trust?
Solutions
AI-Powered Dating App
Redefining dating with AI-driven virtual dates, intelligent matchmaking, and an engaging community for meaningful connections
Conversational
AI Date
Personality-Driven
Matchmaking
Interactive
Community
Interactive
Community
Iterations
Key features 1
Uses Generative AI to create different dating stories based on the user's choices.
Uses Generative AI to create
different dating stories
based on the user's choices.
✅ Chat GPT testing
Key features 2
Users gain insights into their dating preferences and their potential
match's style.
Users gain insights into
their dating preferences and
their potential match's style.
Key features 3
Users can explore detailed information about their match and easily identify their type through chemistry-inspired elements.
Users can explore detailed
information about their match
Key features 4
Users can join the community, get date spot recommendations, and connect with like-minded matches for advice.
In community, User get date spot recommendations,
and connect with like-minded matches for advice.
Competitive
analysis
GOOD
Large user base
Quick and easy swiping
Global reach
-Large user base
-Quick and easy swiping
-Global reach
BAD
Superficial matching
Lack of deep compatibility insights
High ghosting rates
-Superficial matching
-Lack of deep compatibility insights
-High ghosting rates
GOOD
Women initiate conversations
Promotes safer interactions
Diverse relationship options
-Women initiate conversations
-Promotes safer interactions
-Diverse relationship options
BAD
Short response window
Fewer matches if users don’t engage quickly
-Short response window
-Fewer matches if users don’t engage quickly
GOOD
Designed for meaningful connections
Detailed profiles
Strong conversation starters
-Designed for meaningful connections
-Detailed profiles
-Strong conversation starters
BAD
Slower matching process
Limited daily likes
Not ideal for casual dating
-Slower matching process
-Limited daily likes
-Not ideal for casual dating
GOOD
In-depth personality matching
Diverse gender and orientation options
Strong questionnaire-based system
-In-depth personality matching
-Diverse gender options
-Strong questionnaire-based system
BAD
More time-consuming setup
Less visually engaging
-More time-consuming setup
-Less visually engaging
Industry Trends
Industry
Trends
why AI-powered matchmaking is a competitive advantage
🤖
🤖
AI makes dating smarter by improving matchmaking, predicting compatibility, and reducing frustration, leading to more meaningful connections.
AI makes dating smarter by improving matchmaking, predicting compatibility, and reducing frustration, leading
to more meaningful connections.
AI can help people understand what they truly want in a partner, rather than just what they think they want. By analyzing patterns in dating behavior, AI can offer more compatible matches and improve relationship success rates.
Dr. Helen Fisher / Match.com
AI can eliminate much of the frustration in online dating by predicting compatibility, filtering out low-quality matches, and even helping users craft better conversations. This leads to more authentic and successful connections.
Dr. Ayesha Khanna / ADDO AI
AI is revolutionizing dating by moving beyond simple swipes and attraction. It helps create deeper connections by learning users’ preferences over time, making dating apps feel less random and more meaningful.
Justin McLeod / Hinge
User Survey
A survey was conducted using Google Forms with a total of 100 single participants.
Dating apps are the primary way people meet new partners (65%), followed by social media and in-person interactions.
Dating apps are the primary way people meet new partners (65%), followed by social media and in-person interactions.
The biggest challenges in dating apps are ghosting (50%), difficulty finding like-minded matches (30%), and lack of meaningful connections (15%).
The biggest challenges in dating apps are ghosting (50%), difficulty finding like-minded matches (30%), and lack of meaningful connections (15%).
Personality compatibility is highly valued, with 70% considering it very important.
Personality compatibility is highly valued, with 70% considering it very important.
Openness to AI-generated is relatively high (60% yes, 25% maybe), indicating interest in smarter, more guided dating experiences.
Openness to AI-generated is relatively high (60% yes, 25% maybe), indicating interest in smarter, more guided dating experiences.
User Testing
Initial Approach: AI-Interpreted Survey
The first version used a questionnaire format, where users answered dating-related questions, and AI provided interpretations based on their responses.
The first version used a questionnaire format, where users answered dating-related questions, and AI provided interpretations based on their responses.
2 of 8
Sense of energy
On my day off,
I go outside alone
I rest at home
I do self-development
Ideal Spark Test
I always go outside with friends
2 of 8
Sense of energy
On my day off,
I go outside alone
I rest at home
I do self-development
Ideal Spark Test
I always go outside with friends
3 of 8
Sense of energy
I tend to start a
conversation first when
I'm with a normal person.
No
Ideal Spark Test
Yes
3 of 8
Sense of energy
I tend to start a
conversation first when
I'm with a normal person.
No
Ideal Spark Test
Yes
2 of 12
Sense of energy
Ask if he or she have a lover
and act actively if they don't.
I'm joining a new club!
I found my ideal type
in the club, so I...
I wait until he's interested in
me first and quietly look for
an opportunity.
Your Element Test
4G
08:34
4 of 8
2 of 12
Sense of energy
Ask if he or she have a lover
and act actively if they don't.
I'm joining a new club!
I found my ideal type
in the club, so I...
I wait until he's interested in
me first and quietly look for
an opportunity.
Your Element Test
4G
08:34
4 of 8
Many participants found this approach unsatisfying, as it felt more like a form-filling task rather than an engaging experience.
Many participants found this approach unsatisfying, as it felt more like a form-filling task rather than an engaging experience.
User Testing
Iteration: AI Storytelling Chat
Based on user feedback, we replaced the survey with an AI-driven storytelling chat, where users engage in interactive dating experiences by making choices in conversation.
Based on user dissatisfaction, we replaced the survey with an AI-drivenstorytelling
chat. In this version, users engage in a conversational dating experience, making
choices about date locations, activities, and interactions within the chat.
Final User Response : Users reported higher satisfaction, finding the interactive dating chat more immersive and enjoyable than a survey. They appreciated the AI-driven matchmaking and the personalized, dynamic experience.
Final User Response : Users reported higher satisfaction, feeling more immersed and engaged. The interactive, dating-style conversation was more natural and enjoyable than a survey, with AI-driven matchmaking making the experience more personal and dynamic.
Information
Architecture
Account
Match
Community
Message
AI
Detail info
Advice
Recommendation
Detail Info
Request
History
New user
AI Date
Personality
Capability
Regular user
Personality
Sign in
Onboarding
Screen
Matching
Matching
Inspiration
imaginary
imaginary
enjoyful
enjoyful
Spark
Spark
Concept
The "Chemistry" concept makes matchmaking feel scientific and engaging by visualizing AI-analyzed personality data as elemental symbols.
The "Chemistry" concept fits seamlessly with the app, as relationships, like chemical reactions, are formed through unique interactions—visualizing AI-analyzed personality data makes matchmaking feel both scientific and engaging.
Design System
Design
System
Color
#6C28FF
#F05352
#0C0C0C
#181A20
Font
Avant Garde Bk BT
Chemistry is an AI-powered dating app designed for individuals who want to build connections through virtual AI dating before transitioning to real-life relationships.
DM sans
Chemistry is an AI-powered dating app designed for individuals who want to build connections through virtual AI dating before transitioning to real-life relationships.
Graphic Element
Glass
Iron
Beryllium
Radon
Hydrogen
Mercury
Radiation
Helium
Oxygen
Lithum
Helium
Gold
Radiation
Helium
Lithum
Carbon
Beryllium
Reflection
Enhanced AI Storytelling & Personalization
Create more dynamic and adaptive AI conversations, where responses evolve based on past choices, making interactions feel even more real and personalized.
Introduce emotion recognition—AI could adjust dialogue tone based on user sentiment, making conversations feel more natural.
Create more dynamic and adaptive AI conversations, where responses evolve based on past
choices, making interactions feel even more real and personalized.
Introduce emotion recognition—AI could adjust dialogue tone based on user sentiment,
making conversations feel more natural.
Stronger Community & Social Features
Introduce a group chemistry feature, allowing users to see how they "react" with friend groups or social circles for a more holistic dating experience.
Introduce a group chemistry feature, allowing users to see how they "react" with friend groups
or social circles for a more holistic dating experience.
About
Duration
14 weeks
Feb 2024 - Apr 2024
Team
Esoo Park
Product Designer
Tool
Figma, Adobe Creative Suite,
Jira, Notion
Challenge
The global dating app market was
valued at approximately $8.7 billion in
2023. However, major dating apps are
experiencing a decline in user engagement.
Many users feel that dating apps
prioritize monetization over genuine
connections, leading to “swipe fatigue”
and dissatisfaction.
Overview
How might we reduce swipe fatigue and prioritize genuine connections on dating apps by introducing innovative matching methods and enhancing transparency in algorithms to rebuild user trust?
Solutions
AI-Powered Dating App
Redefining dating with AI-driven virtual dates,
intelligent matchmaking, and an engaging
community for meaningful connections
Conversational
AI Date
Personality-Driven
Matchmaking
Interactive
Community
Iterations
Key features 1
Uses Generative AI to create different dating
stories based on the user's choices.
✅ Chat GPT testing
Key features 2
Users gain insights into their dating preferences
and their potential match's style.
Key features 3
Users can explore detailed information about
their match and easily identify their type
through chemistry-inspired elements.
Key features 4
Users can join the community, get date spot recommendations, and connect with like-minded matches for advice.
Competitive analysis
GOOD
-Large user base
-Quick and easy swiping
-Global reach
BAD
-Superficial matching
-Lack of deep compatibility insights
-High ghosting rates
GOOD
-Women initiate conversations
-Promotes safer interactions
-Diverse relationship options
BAD
-Short response window
-Fewer matches if users don’t engage quickly
GOOD
-Designed for meaningful connections
-Detailed profiles
-Strong conversation starters
BAD
-Slower matching process
-Limited daily likes
-Not ideal for casual dating
GOOD
-In-depth personality matching
-Diverse gender and orientation options
-Strong questionnaire-based system
BAD
-More time-consuming setup
-Less visually engaging
AI can help people understand what they truly want in a partner, rather than just what they think they want. By analyzing patterns in dating behavior, AI can offer more compatible matches and improve relationship success rates.
Dr. Helen Fisher / Match.com
AI is revolutionizing dating by moving beyond simple swipes and attraction. It helps create deeper connections by learning users’ preferences over time, making dating apps feel less random and more meaningful.
Justin McLeod / Hinge
AI can eliminate much of the frustration in online dating by predicting compatibility, filtering out low-quality matches, and even helping users craft better conversations. This leads to more authentic and successful connections.
Dr. Ayesha Khanna / ADDO AI
🤖
AI makes dating smarter by improving matchmaking, predicting compatibility, and reducing frustration, leading to more meaningful connections.
Industry Trends
why AI-powered matchmaking is a
competitive advantage
User Survey
A survey was conducted using Google Forms
with a total of 100 single participants.
Dating apps are the primary way people meet new partners (65%), followed by social media and in-person interactions.
The biggest challenges in dating apps are ghosting (50%), difficulty finding like-minded matches (30%), and lack of meaningful connections (15%).
Personality compatibility is highly valued, with 70% considering it very important.
Openness to AI-generated is relatively high (60% yes, 25% maybe), indicating interest in smarter, more guided dating experiences.
User Testing
Initial Approach
AI-Interpreted Survey
The first version used a questionnaire format, where
users answered dating-related questions, and AI
provided interpretations based on their responses.
Many participants found this approach unsatisfying,
as it felt more like a form-filling task rather than an
engaging experience.
Iteration: AI Storytelling Chat
Based on user dissatisfaction, we replaced the survey
with an AI-driven storytelling chat. In this version,
users engage in a conversational dating experience,
making choices about date locations, activities,
and interactions within the chat.
Final User Response
Higher satisfaction—users felt more immersed and
engaged. The interactive dating-style conversation felt
more natural and enjoyable compared to a survey.
Users appreciated that their choices influenced AI-
driven matchmaking, making the experience feel more
personal and dynamic.
imaginary
Inspiration
Enjoyful
Spark
Concept
The "Chemistry" concept fits seamlessly with the app,
as relationships, like chemical reactions, are formed
through unique interactions—visualizing AI-analyzed
personality data as elemental symbols makes
matchmaking feel both scientific and engaging.
Design System
Color
#6C28FF
#F05352
#0C0C0C
#181A20
Font
Avant Garde Bk BT
Chemistry is an AI-powered dating app designed
for individuals who want to build connections
through virtual AI dating before transitioning to real-
life relationships.
DM sans
Chemistry is an AI-powered dating app designed
for individuals who want to build connections
through virtual AI dating before transitioning to
real-life relationships.
Graphic Element
Iron
Iron
Rediation
Rediation
Helium
Helium
Beryllium
Beryllium
Lithum
Lithum
Carbon
Carbon
Glass
Glass
Gold
Gold
Oxygen
Oxygen
Radon
Radon
Hydrogen
Hydrogen
Mercury
Mercury
Reflection
Enhanced AI Storytelling & Personalization
Create more dynamic and adaptive AI conversations,
where responses evolve based on past choices,
making interactions feel even more real and
personalized.
Introduce emotion recognition—AI could adjust
dialogue tone based on user sentiment, making
conversations feel more natural.
Stronger Community & Social Features
Introduce a group chemistry feature, allowing users
to see how they "react" with friend groups or social
circles for a more holistic dating experience.